Clinic marketing · Ads, social, UGC, websites

Marketing for clinics, built by clinic people.

We run the ads, social media, patient videos and websites that fill treatment rooms. Co-founded by a clinic owner, so we measure what your front desk cares about: booked appointments.

Book a strategy call See how it works

Your Clinic
Sponsored

Concept Neuropathy ad for a sample clinic

Book a nerve checkBook now

Come say hi.

Front desk · 0:18

yourclinicFollow

What my first visit was like.

Patient story · 0:42

yourclinicBook

Your Clinic
Sponsored

Concept Men’s health ad for a sample clinic

Private consultsBook now

Your Clinic
Sponsored

Concept IV therapy ad for a sample clinic

Book your IVBook now

My IV day, start to finish.

Patient story · 0:36

yourclinicBook

Your Clinic
Sponsored

Concept Joint pain ad for a sample clinic

See if you qualifyLearn more

How nerve pain actually works.

Explainer · 0:55

yourclinicLearn

3 questions to ask at your first visit.

Ask the nurse · 0:29

yourclinicLearn

Formats we make every month

Meta · Google · TikTok · YouTubeYour ad accounts stay in your nameClinic OS and Staff OS included

NeuropathyRegenerativeMen’s healthIV therapyMed spaWound careWeight lossChiropracticPrimary careHormone therapy NeuropathyRegenerativeMen’s healthIV therapyMed spaWound careWeight lossChiropracticPrimary careHormone therapy

Why Clinic Built

Most agencies stop at the click. We start there. We plan every campaign around what happens next: the call back, the consult and the booked appointment.

Co-founded by a clinic owner

Dr. Jana Hull runs multi-location clinics. Brett Croucamp runs the marketing behind them. You get both perspectives in every plan.

Everything under one roof

Ads, social, patient videos and your website, all working from the same content, the same tracking and the same goal.

Numbers you can check

Enquiries, bookings and cost per patient every month, in plain English. Your accounts, your data, always.

Patients waiting in a bright clinic reception area — The waiting room is part of the marketing

A clinician talking with a patient across a desk — Consults, not clicks

What we make

Content that moves. Every single month.

Patient stories, explainers, team reels and ads, filmed on a phone in your clinic and edited by us. Examples of the formats we produce.

What a session looks like.

Treatment day · 0:31

yourclinicBook

Your hour of calm.

Med spa · 0:22

yourclinicBook

I finally got answers.

Patient story · 0:47

yourclinicBook

My IV day, start to finish.

Patient story · 0:36

yourclinicBook

What my first visit was like.

Patient story · 0:42

yourclinicBook

How nerve pain actually works.

Explainer · 0:55

yourclinicLearn

3 questions to ask at your first visit.

Ask the nurse · 0:29

yourclinicLearn

Come say hi.

Front desk · 0:18

yourclinicFollow

Your Clinic
Sponsored

Concept Weight loss ad for a sample clinic

Medical weight lossBook now

restoration-healthcare.com

Restoration HealthcareMulti-service clinic website

Your Clinic
Sponsored

Neuropathy careLearn more

Restore360

Restore360 Medical InstituteRegenerative website

Your Clinic
Sponsored

Check my levelsLearn more

Drip IV Lounge

Drip IV LoungeIV therapy website

Your Clinic
Sponsored

Concept Wound care ad for a sample clinic

Book a wound visitBook now

restoration-woundcare.com

Restoration Mobile Wound CareWound care website

Your Clinic
Sponsored

Book your IVBook now

Restore Foot & Ankle

Restore Foot & AnklePodiatry website

Your Clinic
Sponsored

Private consultsBook now

Velour Skin Club

Velour Skin ClubConcept website

Your Clinic
Sponsored

Book a nerve checkBook now

Granite Peak

Granite Peak Men’s HealthConcept website

How it works

From scroll to booked.

01 / The ad

Stop the scroll with real patients.

Patient stories and bold, honest creative on Facebook, Instagram, Google, TikTok and YouTube, aimed at the services you want to grow.

2.4x more likely: how consumers rate user-generated content as authentic versus brand content. (Stackla, 2019)

02 / The enquiry

Make it easy to raise a hand.

Short forms and pages built to book, so interested patients become enquiries instead of bounces.

80% of patients want to schedule appointments anytime from home or their phone. (Experian Health, 2025)

03 / The follow-up

Call while they’re still interested.

Every enquiry reaches your team the second it lands, so someone calls back in minutes, not tomorrow.

100x drop in the odds of reaching a web lead when the call comes after 30 minutes instead of 5. (InsideSales.com and MIT, 2007)

04 / The booking

Turn interest into a time on the calendar.

Clear offers, honest answers and a team that knows how to book a consult, not just take a message.

84% of patients check online reviews before booking a doctor. (rater8, 2025)

05 / The report

See exactly what you got for your money.

Spend, enquiries, bookings and cost per patient every month, with what we’re changing next. Clinic OS shows it all in one place.

Included for every marketing client: Clinic OS and Staff OS.

Your Clinic
Sponsored

Free nerve checkBook now

Your Clinic
Sponsored

NeuropathyNumb feet? Let’s talk.

Free nerve checkBook now

Friend
2h

Post

yourclinic.com/neuropathy

Book your free nerve check

Sarah Miller

(208) 555-0142

Best time to call

Request my visit

Takes 30 seconds

9:41

Tuesday

nowNew enquiry: NeuropathySarah Miller · call within 5 minutes

2mCalled backSarah Miller · consult booked

Thursday

9:00

IV therapySession 3 of 6

10:30

Neuropathy consultSarah Miller · New patient

11:30

Wound careFollow-up

1:00

Men’s healthConsult

This month

Enquiries46

Booked21

Cost / patient$118

Show rate86%

Sample view

✓Lead form submittedFrom Instagram ad

☎Called back2 min after enquiry

📅Booked: Thu 10:30New patient

▲Monthly report readyReview call booked

Ads we make

Built to stop the scroll.

One clear message, a believable person and a single next step. Concepts in the style we run for clinics, shown with a sample clinic: neuropathy, IV, weight loss, men’s and women’s health, joints and med spa.

Concept Women’s health ad for a sample clinic — Women’s healthStory

Concept Med spa ad for a sample clinic — Med spaStory

Concept Back pain ad for a sample clinic — Back painStory

Concept ads for a sample clinic. People and settings are illustrative; final claims are checked before launch.

See how we run paid ads

What we do

Four services. One direction.

Each one works on its own. Together they share the same patient videos, the same tracking and the same goal.

01 / Paid Ads

Ads that book patients, not just clicks.

Campaigns on Meta, Google, TikTok and YouTube, built around your services, your offers and your capacity.

StrategyCreativeTrackingLead alerts

Explore paid ads

02 / Social Media

Your clinic, showing up every week.

We plan, design and post on your clinic’s own pages, so patients who look you up find a busy, trustworthy clinic.

Content planPosts and reelsScheduling

Explore social media

03 / UGC & Patient Stories

Let your patients do the talking.

We train your team to film patient stories on a phone, with consent. We edit every clip into posts and ads.

Filming guideConsent workflowEditing

Explore UGC

04 / Websites

A website that books, not just looks good.

Fast, mobile-first clinic websites with a page for every treatment and a booking button always in reach.

Mobile firstBookingLocal search

Explore websites

Expansion consulting

Adding neuropathy, men’s health or regenerative care?

Plan it with Dr. Jana Hull, a clinic owner who has built these services herself: equipment, suppliers, costs and launch.

How consulting works

Included software

Clinic OS and Staff OS, free for marketing clients.

Our own tools for running a clinic and a team. Keep them on a monthly plan if you ever leave.

See the software

The research we plan around

Patients decide online first.

Every number below links to its source. We’d rather show our working than make claims.

84%

of patients check online reviews before booking a doctor, and more than half read at least six.

rater8 survey of 1,000+ US adults, 2025. Medical Economics

100x

drop in the odds of reaching a web lead when you call after 30 minutes instead of within 5.

Lead Response Management Study, InsideSales.com and MIT, 2007. Study PDF

35%

of patients say they chose a physician based on their social media presence.

rater8 survey of 1,000+ US adults, 2025. Medical Economics

2.4x

more likely: how consumers rate user-generated content as authentic compared with brand-created content.

Stackla survey of 1,590 consumers in the US, UK and Australia, 2019. Nosto

Patient acquisition calculator

What could your budget actually book?

Move the sliders to match your clinic. Defaults use published Facebook lead benchmarks for physicians. Your real numbers will differ, and that’s the point of the strategy call.

Monthly ad spend $3,000

Paid to the platforms, separate from our fee.

Cost per enquiry $32

Default: $32.14, the 2026 Facebook lead benchmark for physicians and surgeons (LocaliQ).

Enquiries that book 40%

Depends heavily on how fast your team calls back.

Booked patients who show 80%

Average value of a new patient $1,500

First treatment plan or package, before repeat visits.

Enquiries per month94

Consults booked38

New patients seen30

Ad cost per new patient$100

New patient value per month$45,000

An estimate from your inputs, not a promise. Real costs vary by market, service and offer, and early months are for learning.

Check these numbers with us

Getting started

First call to first booking.

No long setup projects. We get the basics right, launch, then improve every month.

Strategy call

We learn your services, your best patients and your capacity, then recommend the right mix. You leave with a plan either way.

Day 1

Onboarding

One simple checklist: brand files, page access, ad account invites and your patient filming guide.

Week 1

Launch

Campaigns, content calendar and tracking go live, with every ad and post approved by you first.

Weeks 2 to 3

Report and improve

A monthly review of enquiries, bookings and cost per patient, and exactly what we’re changing next.

Every month

A team member filming a patient on a phone in a consult room

UGC & Patient Stories

Your patients are your best ads.

See how we film them

Your options

Why clinics choose us.

An honest look at the usual ways clinics handle marketing.

	Clinic Built	In-house hire	General agency	Freelancer
Built around clinics	Clinic-only, clinic-owner led	Depends on the hire	One client type of many	Varies
Ads, social, UGC and website together	One team	Rarely one person	Often, across teams	Usually one skill
Patient story program with consent	Included	You build it	Sometimes	Rarely
Clinic software included	Clinic OS and Staff OS	No	No	No
Covers holidays and sick days	Yes	No	Yes	No
Your accounts and data	Always yours	Yours	Sometimes theirs	Varies

Questions

Straight answers.

Do you only work with clinics?

Yes. Clinics are all we do. We know the services, the patient journey and the rules that come with healthcare advertising.

Who pays for the ad spend?

You do, directly to Meta, Google or TikTok, on your own card and in your own ad accounts. Our fee is separate, so you always see exactly what the platforms charge.

Do we have to sign up for everything?

No. Start with paid ads for one service line and add more when it makes sense. See pricing.

How do patient videos stay compliant?

Every clip comes with a signed patient consent form before we touch it, and we never use a video without one. We keep ad claims honest and avoid promising medical outcomes.

What do we get each month?

A plain-English report on spend, enquiries, bookings and cost per patient, plus a call to walk through it and agree next steps.

Is Clinic OS really free?

Yes, for as long as you’re a marketing client. If you leave, you can keep Clinic OS and Staff OS on a monthly plan, and your data stays yours.